TITLE

Big-is-bad CBS/Viacom gripes sound funny from mega-buyers

AUTHOR(S)
Donaton, Scott
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article criticizes the proposed merger between CBS Corp. and Viacom as of September 1999. One of the most vocal critics of concentration in media ownership is Jean Pool, a respected veteran of the buying wars. Pool decried the CBS-Viacom hookup and blasted CBS chief Mel Karmazin's plot to take over the world. That is a commendable and heartfelt stance in an industry usually drowning in watered-down commentary. And there are legitimate concerns when it comes to media companies controlling finite inventories of advertising availabilities, especially in local markets.
ACCESSION #
2291145

 

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