TITLE

Mass media or massed media, we've heard this song before

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article talks about the mergers in the media industry as of September 1999. The communications mergers appeared to herald an era of giants, with massive media replacing mass media at the center of the infotainment universe. When a pair of laggards called Viacom and Disney devoured, respectively, Paramount and Cap Cities-ABC, it only seemed to confirm the future belonged to the megamerged content and distribution behemoths, in both the consumer media and marketing communications industries. In the media and entertainment realm, Time Warner teetered for years, its share price lagging, its fractious executives conniving. Only by successfully defenestrating his rivals and securing surprising cooperation from the unstable Ted Turner was Chairman-CEO Gerald Levin able to survive. Viacom, too, was a hotbed of tumult, afflicted with management instability and seesawing businesses.
ACCESSION #
2291144

 

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