TITLE

The 'Harley.'

PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the creation of the Harley Procter designation for career marketing directors by Procter & Gamble Co. (P&G). Purpose of the Harley Procter program, which is named after the son of a P&G founder; Impact of the program on marketing executives; Expectations on the program.
ACCESSION #
2291143

 

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