TITLE

Broadcast nets face old vice

PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the arrogance of television network owners in the U.S. as of September 1999. Reasons behind the success of the broadcast networks; Frustration of advertisers with the networks; Decision of Procter & Gamble Co. to join the list of advertisers embracing media-neutral performance-based agency compensation plans.
ACCESSION #
2291142

 

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