on a roll Karen Baker

September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p30
Trade Publication
This article profiles Karen Baker, director of sponsorship/event marketing at DDB Worldwide in Chicago, Illinois. Baker previously served as a consultant and, before that, for several years as president of Integrated Marketing International, a company she founded. Her goal is to create alternative marketing and sponsorship channels for agency clients, attracting new clients through sponsorships.


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