Hearst titles plan weedend event in R.I

September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p30
Trade Publication
Presents advertising-related news briefs in the U.S. as of September 1999. Plan of Hearst Magazines to launch its first-ever All American Weekend for readers of several of its upscale titles; Launch of a tour promoting the Tommy Hilfiger Color cosmetics collection by Tommy Hilfiger; Distribution of samples of Pantene Pro-V hair-care products to consumers by Procter & Gamble Co.


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