TITLE

Beck's will jam in Germany as beer plans 'Rocktoberfest.'

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article highlights the Beck's Rocktoberfest marketing campaign of Beck's North America, created by Reach Marketing. Targeting young adults with the lure of cutting-edge music, Beck's beer is conducting a Rocktoberfest sweepstakes in fall 1999 giving five grand prize winners the chance to fly to Germany to see one of five top bands. The promotion is backed by in-store and on-premise collateral materials, plus local radio promotions and national print advertisements in magazines targeting young men.
ACCESSION #
2291139

 

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