Small world?

Friedman, Wayne
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p28
Trade Publication
This article deals with the popularity of world music, a loosely defined term to categorize a variety of genres such as African, Asian, Brazilian, Celtic and Cuban, as of September 1999. CD sales and concert tickets are being pushed to new levels through the efforts of independent music producers such as Putumayo World Music, the music and film effort Buena Vista Social Club and Celtic dance and music events such as Riverdance. The Recording Industry Association of America does not break out world music as a category because it is still a small piece of the overall business. But estimates from independent music executives find sales rising 20 percent yearly even as the music industry continues to experience flat to slight growth.


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