Perdue sculpts contest for chicken-loving kids

Thompson, Stephanie
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p26
Trade Publication
This article reports on a contest introduced by Perdue Farms that invites kids to craft a shape for Perdue Chicken Nuggets. The promotion was launched on September 19, 1999 with a newspaper insert targeted to 23 million households. It offers 3- to 12-year-olds the chance to become Perdue's Masterpieces in Chicken Artist of the Year and win a family trip to the Louvre in Paris. The company will insert the winning nugget shape in its Fun Shapes packages beginning in April 2000. The winner and five finalists will be invited to a January 12, 2000 gala in New York at Soho's David Beitzel Gallery, where the top 100 entries will be on display. Perdue will promote the contest via its Web site and on boxes of existing star-and drum-shaped Fun Shapes.


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