TITLE

BellSouth print ad drive promotes tech resources

AUTHOR(S)
Snyder, Beth
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the effort of BellSouth Corp. to promote itself as a full-service communications company. The first phase begins in September 1999 with new print advertisements touting its data services portfolio. "We are very robust in data and in information technology solutions, but people think of us as the old telephone company," said William Pate, BellSouth VP-advertising and public relations. "Often, we are not even asked to the table. The new print campaign, created by West Wayne in Atlanta, Georgia, starts by highlighting BellSouth's e-business capabilities, Mr. Pate said.
ACCESSION #
2291134

 

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