BellSouth print ad drive promotes tech resources

Snyder, Beth
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p24
Trade Publication
This article reports on the effort of BellSouth Corp. to promote itself as a full-service communications company. The first phase begins in September 1999 with new print advertisements touting its data services portfolio. "We are very robust in data and in information technology solutions, but people think of us as the old telephone company," said William Pate, BellSouth VP-advertising and public relations. "Often, we are not even asked to the table. The new print campaign, created by West Wayne in Atlanta, Georgia, starts by highlighting BellSouth's e-business capabilities, Mr. Pate said.


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