TITLE

Frito-Lay serves up new snacks

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the marketing program of PepsiCo's Frito Lay to prepare for the 1999 football season. The PepsiCo unit will roll out the new products over the next six months. Among the more notable introductions: the national rollout of Frito Chili & Scoops Kits and Frito Sloppy Joe & Kits in January 2000, and the upscale positioning of Ruffles in November 1999. The innovations are an attempt to spark sales in the modest-growth snack category Frito dominates with a 60% share by offering consumers saucier flavors and convenient snacking kits for the football season.
ACCESSION #
2291130

 

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