Hot rods make run for the money

Friedman, Wayne
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p8
Trade Publication
This article focuses on the marketing program of the National Hot Rod Association (NHRA) as of September 1999. The advertising campaign aims to showcase its biggest stars, negotiations to get its races on the air quicker and increase the size of its stadiums. For the first time in its nearly 50-year history, NHRA has hired an advertising agency, Integer in Dallas, Texas, as well as a TV sports marketing specialist, SFX Sports in New York. NHRA will spend about $3 million on a branding effort, expected in 2000, to promote the sport. It will be augmented with a market-by-market campaign promoting races in the 23 cities where NHRA has events.


Related Articles

  • Hot Rodders Covet Nascar's Marketing Muscle. Lefton, Terry; Hill, J.Dee // Adweek Southeast Edition;07/19/99, Vol. 20 Issue 29, p3 

    Focuses on the decision of the National Hot Rod Association (NHRA) in hiring Integer Group of Dallas as its integrate agency. Responsibilities of Integer; Comments from Gary Darcy, marketing vice president at NHRA; Reason NHRA is reshuffling its marketing deck; Mission of Integer.

  • Eyeing Nascar's Prosperity, Drag Racers Tap Integer as Agency. Lefton, Terry // Brandweek;07/19/99, Vol. 40 Issue 29, p16 

    Announces that the National Hot Rod Association (NHRA) has hired the Dallas, Texas office of Integer Group at its integrated agency. Assignments by Integer; Advertising deal of NHRA with SFX; NHRA media spending.

  • Henderson looking to fuel its economy. Miller, Valerie // Las Vegas Business Press;7/08/2002, Vol. 19 Issue 27, p14 

    Focuses on the economic impact of a motorsport competition in Henderson, Nevada. Increase in the hotel occupancy rate; Marketing campaigns of the automobile racing; Organization of the sports event.

  • Street MACHINE.  // Street Machine;Nov2007, Vol. 27 Issue 11, p173 

    Photographs of two street machines are presented, including the 1971 HQ Monaro.

  • SHE'S MY UTE.  // Street Machine;Oct2007, Vol. 28 Issue 10, p16 

    A photograph of the street machine Toyton owned by Rob Godfrey is presented.

  • NHRA MID-TERM REPORT.  // Australian Auto Action;7/20/2011, Issue 1450, p51 

    The article reports on the second half of the 2011 National Hot Rod Association (NHRA) racing season.

  • on any sunday.  // Street Machine;Jan2010, Vol. 30 Issue 1, p152 

    Photographs of several automobile events are presented.

  • DUAL PERSONALITY. Parker, Craig // Street Machine;Jul2008, Vol. 28 Issue 7, p160 

    The article offers step-by-step instructions for building street machine capable of multiple personalities.

  • on any sunday.  // Street Machine;Jul2008, Vol. 28 Issue 7, p164 

    Photographs of various hot rods are presented.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics