P&G hammers last nail into commission coffin

Neff, Jack
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p4
Trade Publication
This article takes a look at the pay structure of Procter & Gamble Co. for advertising agencies. Instead of the traditional percentage commission on media spending, P&G agencies will receive a percentage of global sales for brands they handle, starting July 1, 1999. In contrast to growing numbers of commission-plus-incentive and fee-plus-incentive deals--and incentives based on everything from client profits to agency performance reviews--the system of P&G is basically as simple as the commission system it replaces.


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