Hachette close to deal for control of 'George.'

Kerwin, Ann Marie
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p4
Trade Publication
This article reports on the negotiation between Hachette Filipacchi Magazines and the Kennedy family for the company's majority ownership of George. If Hachette assumes control, it plans to continue to publish the magazine under a revised--and, in theory, more viable--business model, said Jack Kliger, Hachette president-CEO. The magazine's frequency will be cut from monthly to 10 times a year, while subscription prices will be sliced in an effort to boost circulation above the critical 500,000 mark. George was launched as a 50/50 joint venture between Hachette and the late John F. Kennedy Jr. The trustees of the estate of JFK Jr. have been in discussions with Hatchette since Mr. Kennedy's death in late July 1999.


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