Prime-time pricing woes

Mandese, Joe
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p1
Trade Publication
This article reports on the decline in advertising prices during prime-time TV programs in the U.S. as of September 20, 1999. According to Advertising Age's annual prime-time pricing survey, the average cost of a 30-second spot on "ER" dipped 4% to $545,000 this fall, down from the 1998 record of $565,000. Prices for another NBC Thursday night mainstay, "Frasier," dropped 2% to $466,000, while unit costs for Fox's "The X-Files" are down 9% to $300,000. The declines are noteworthy. Although some of the shows have started to wane in terms of prime-time audience delivery, they still are seen as among the strongest series on network TV.


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