Hilfiger has designs on Deutsch

Petrecca, Laura; Cardona, Mercedes M.; Snyder, Beth
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p1
Trade Publication
This article reports on the move of Tommy Hilfiger USA to award an advertising contract to Deutsch in New York without a review in September 1999. Deutsch picked up about 70% of Hilfiger's business after AG in New York, resigned the account. Deutsch will oversee creative and planning for men's and women's sporstwear, eyeglasses, handbags and socks. Kirshenbaum Bond & Partner will continue to handle Hilfiger's jeans, kids apparel, home products, golf apparel and men's and women's underwear lines. PGR Media, in Providence, Rhode Island, retains media buying.


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