TITLE

Hilfiger has designs on Deutsch

AUTHOR(S)
Petrecca, Laura; Cardona, Mercedes M.; Snyder, Beth
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the move of Tommy Hilfiger USA to award an advertising contract to Deutsch in New York without a review in September 1999. Deutsch picked up about 70% of Hilfiger's business after AG in New York, resigned the account. Deutsch will oversee creative and planning for men's and women's sporstwear, eyeglasses, handbags and socks. Kirshenbaum Bond & Partner will continue to handle Hilfiger's jeans, kids apparel, home products, golf apparel and men's and women's underwear lines. PGR Media, in Providence, Rhode Island, retains media buying.
ACCESSION #
2291117

 

Related Articles

  • Tommy Ads Tout Americana. Sampey, Kathleen // Adweek Western Edition;07/10/2000, Vol. 50 Issue 28, p4 

    Announces the advertising campaign that Tommy Hilfiger plans to launch. Theme of the campaign; Target market of the advertisements; Description of the advertisements; Value of the account which is handled by Deutsch agency.

  • CAMPUS COOL. Jacobs, Heidi // Adweek Eastern Edition;8/6/2001, Vol. 42 Issue 32, p5 

    Reports on the advertising campaign created by New York-based Deutsch for United States-based Tommy Hilfiger Corp.'s Tommy Jeans collection as of August 6, 2001. Television commercial film included in the campaign.

  • Hilfiger's new apparel lines getting individual ad efforts. Cardona, Mercedes M. // Advertising Age;2/8/1999, Vol. 70 Issue 6, p24 

    This article reports on the efforts of Tommy Hilfiger USA to diversify into other sections of large fashion retailers with separate advertising campaigns for its various clothing lines, beginning in 1999. This spring, the company will launch a $5 million print campaign for its 2-year-old jeans...

  • Hilfiger approaches more shops. Kim, Hank // Adweek Western Edition;01/26/98, Vol. 48 Issue 4, p36 

    Reports about the review process in Tommy Hilfiger company for the selection of the agency to represent its advertising account. Contenders for the advertising account; Selection of Deutsch to develop a commercial to air on the Super Bowl; Description of the TV campaign for Tommy Jeans...

  • Deutsch takes lead on Hilfiger. Edwards, Jim; McMains, Andrew // Adweek Eastern Edition;9/20/1999, Vol. 40 Issue 38, p4 

    Reports that apparel company Tommy Hilfiger Corp. appointed advertising agency Deutsch to manage its lead creative advertising duties previously handled by AG. Description of the relationship of AG with the brand; Criticisms for the campaigns created by AG; Plans of AG to shift its focus away...

  • Deutsch Takes Lead on Hilfiger. Edwards, Jim; McMains, Andrew // Adweek Western Edition;09/20/99, Vol. 49 Issue 38, p89 

    Reports that Tommy Hilfiger has split with its agency, AG, and is handing lead creative duties on its ad business to Deutsch. How executives at Deutsch feel; previous project handled by Deutsch for Hilfiger; Relationship between Hilfiger and AG.

  • Deutsch poised to gain $30 mil Hilfiger account. Petrecca, Laura; Krol, Carol // Advertising Age;12/15/1997, Vol. 68 Issue 50, p2 

    Reports that the Tommy Hilfiger USA has chosen the Deutsch agency to create its first Super Bowl commercial. The possible award of the entire account; Comments of a Hilfiger spokeswoman; Agencies considered in the review; Relationships of Hilfiger executives with the Deutsch Co; Image of Hilfiger.

  • Hilfiger opens ad pitch for ...10m pan-European work. Crawford, Anne-Marie // Marketing (00253650);10/14/1999, p3 

    Reports on fashion company Tommy Hilfiger's decision to review its pan-European account as it gears up for a major expansion drive. Plan to launch a range of women's wear, accessories, footwear and soft furnishings; Agencies employed by Tommy Hilfiger.

  • Testino and Tommy. Lockwood, Lisa // WWD: Women's Wear Daily;12/15/2000, Vol. 180 Issue 113, p18 

    Describes the advertising campaigns of Tommy Hilfiger Corp. for its women's and men's sportswear. Highlights of the advertisements; Celebrities featured on the campaigns.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics