Late news

September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p1
Trade Publication
Presents news briefs on the advertising industry in the U.S. as of September 20, 1999. Plan of the Council of Better Business Bureaus to reinstate the National Advertising Review Council president post; Resignation of Allan Broce as senior VP-Marketing of MTV Networks; Information on the print advertising campaign to be launched by Bank of America to promote its corporate business services.


Related Articles

  • BofA's 'Opportunity' Ads Offer Window Into Future. Krebsbach, Karen // U.S. Banker;May2007, Vol. 117 Issue 5, p26 

    The article focuses on the new advertising campaign for Bank of America Corp. (BofA) launched during the 2007 Academy Awards in the U.S. The new electronic and print campaign designed by David Lubars is meant to be interpretative to make customers feel good about their one and only bank. It is...

  • GOAT OR GLOAT.  // B to B;5/4/2009, Vol. 94 Issue 6, p30 

    The article focuses on the advertisements of Lakewood, Colorado-based FirstBank Corp. and Charlotte, North Carolina-based Bank of America Corp. It reports that FirstBank's print advertisement, by advertising agency TDA Advertising & Design, has wasted three-quarters of white space which could...

  • ESPN scores best of show. Garfield, Bob // Advertising Age;5/27/1996, Vol. 67 Issue 22, ps1 

    The article focuses the presentation of the "Advertising Age" Best of Show award to ESPN for its television spot "SportsCenter," which was created by Wieden & Kennedy. The sport shows hilarious behind-the-scene activities at ESPN. ESPN advertising director Allan Broce shared his insights on the...

  • BofA Urges `Let's Talk' in Major Ad Debut. Lefton, Terry // Brandweek;02/14/2000, Vol. 41 Issue 7, p5 

    Reports about the launching of a branding campaign by Bank of America (BofA). Amount spent on the campaign; Information on the merger of Nations Bank and BofA; Number of branches.

  • It's a Family Affair at BofA's Pitch. Mack, Ann M.; Sampey, Kathleen // Adweek Western Edition;10/14/2002, Vol. 52 Issue 41, p38 

    Reports on the review initiated by Bank of America for its advertising account in the U.S. as of October 2002. Budget for the advertising account; Contenders for the account; Objective of the advertising review.

  • BofA Account Becomes Active. Mack, Ann M.; Sampey, Kathleen // Adweek Western Edition;9/9/2002, Vol. 52 Issue 36, p29 

    Provides information on the advertising campaign account of Bank of America. Advertising agencies vying to acquire the campaign account; Value of the account.

  • Bank robbers wanted--we pay top prices.  // Banking;Aug71, Vol. 64 Issue 2, p51 

    Provides information on the post-a-reward idea of the Bank of America in San Francisco, California concerning bank robbers. Newspaper advertisements of bank robbery suspects; Outcome of the advertisement.

  • B of A, Its Deals Done, Turns Attention to Brand-Building. Boraks, David // American Banker;8/13/2001, Vol. 166 Issue 155, p1 

    Reports on the concept of promoting the image of the Bank of America Corp. by chairman and chief executive Kenneth Lewis. Increase of the advertising spending of the company; Launch of television commercials stressing ingenuity; Development of the advertisements by creative firm Bozell.

  • Bank of America readies $60 mil campaign.  // Advertising Age;10/6/1997, Vol. 68 Issue 40, p1 

    Reports that Bank of America is gearing to release a $60 million dollar branding campaign in October 1997. Who the campaign is aimed at.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics