Loyalty is in the Cards

Chapin, Bill
September 1999
Automotive News;9/6/1999, Vol. 74 Issue 5836, p18
Trade Publication
Describes a customer-loyalty program created by RiNG Systems Inc. of Charlotte, North Carolina. Company's offer of their `LoyaltyCard' to automobile dealers in North and South Carolina; Ability of dealers to customize benefits packages for customers; Advantages offered by the LoyaltyCard system; Number of dealerships in eastern North Carolina that use LoyaltyCard.


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