BMW's breakdown

Johnson, Richard; Ostle, Dorothee
September 1999
Automotive News;9/13/1999, Vol. 74 Issue 5837, p3
Trade Publication
Focuses on the acquisition of Great Britain-based car company Rover Group by BMW. Purchase's impact on the business operations and financial performance of BMW; Role of former BMW chief executive Eberhard von Kuenheim in the purchase deal; Mismanagement of Rover Group acquisition by BMW executives.


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