TITLE

Mercedes aim: Keep the buyer

AUTHOR(S)
Henry, Jim
PUB. DATE
September 1999
SOURCE
Automotive News;9/13/1999, Vol. 74 Issue 5837, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on automobile company Mercedes-Benz USA Inc.'s `The Mercedes Experience' marketing campaign. Move as part of the company's efforts to strengthen its relations with its customers; Competition with non-traditional car dealers.
ACCESSION #
2290975

 

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