Hay House Looks to Increase Sales through e-Marketing Efforts

October 2006
Book Publishing Report;10/16/2006, Vol. 31 Issue 40, p1
Trade Publication
The article reports that the book publisher company, Hay House, in Carlsbad, California is expecting to increase its sales with the help of an electronic mail marketing campaign. In October 2006, the company announced that it has solicited from Lyris Technologies Inc. to let ListManager manage its author's electronic mail lists. Hay House hopes to take advantage the momentum it gained in 2006 when it had four books as bestsellers as reported by the New York Times.


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