Vodafone finds mobile TV now more successful than ringtones

Pearse, Justin
September 2006
New Media Age;9/21/2006, p1
Trade Publication
The article reports on the claim of Vodafone that its mobile TV has been more successful than ringtones despite scepticism about consumers' willingness to pay to watch TV on mobile phones. In addition to sourcing its own content, the company stated that usage levels are exceeding the 1 million streams a month it saw during its initial free trial. According to Jonathan Bill, head of category management at Vodafone, over half of all new 3G customers choose to subscribe to mobile TV. Customers can select two Sky packs for £5 each.


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