TITLE

A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters"

AUTHOR(S)
Shan-Yu Chou; Chi-Cheng Wu
PUB. DATE
September 2006
SOURCE
Marketing Science;Sep/Oct2006, Vol. 25 Issue 5, p538
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper shows that the analysis of Liu et al. (2004) contains a substantive error - the asserted pure-strategy Nash equilibrium leading to their Theorems 1 and 2 is really not an equilibrium. We show that in their model, either pure-strategy Nash equilibria do not exist or, unlike their asserted main result, when a pure-strategy equilibrium exists, increasing the number of commercial television broadcasters does not result in lower-quality programs. Possible modifications of Liu et al.'s model that may help restore the desired result are discussed.
ACCESSION #
22883066

 

Related Articles

  • A year in review: 2006.  // Televisual;Dec2006, p22 

    The article presents the views of television personalities regarding 2006 television issues as well as their predictions for 2007 in Greta Britain. Channel 4's Andy Duncan considered "Longford" as his favorite program due to its questions regarding redemption power. Jane Lighting of Five hoped...

  • AROUND THE DIAL: UNITED KINGDOM. Turner, Mimi // Hollywood Reporter -- International Edition;10/5/2007, Vol. 400 Issue 54, pS16 

    The article focuses on the controversies following the television industry of Great Britain in terms of phone-line frauds. Television program "The British Comedy Awards," was called off because of irregularities in phone voting. As stated, broadcasters are now backing away from phone-in sector....

  • A comedy of errors.  // Televisual;Dec2007, p26 

    The article looks at the problems and controversies in 2007 that have dented public confidence in television business in Great Britain. Describe as one of the grimmest years on record for the industry, many of these problems have been self-inflicted, like the fakery scandals and phone-in frauds....

  • A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters". Yong Liu; Putler, Daniel S.; Weinberg, Charles B. // Marketing Science;Sep/Oct2006, Vol. 25 Issue 5, p543 

    Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. 23(1) 120-133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to...

  • Freshman Jitters. Berman, Marc // MediaWeek;9/27/2004, Vol. 14 Issue 34, p38 

    Criticizes several television talk shows in the U.S. Television talk show hosts who were criticized; Discussion on the negative aspects of each talk show; Advice given to each talk show.

  • The greasepaint guys...  // Televisual;Autumn2004 Supplement, p44 

    Focuses on on-screen television talents in Great Britain. Effects of reality television shows and factual entertainment programming on on-screen talents; Categories of on-screen talents; Management issues.

  • CONTENT AGGREGATION IN THE AGE OF ONLINE VIDEO: AN ANALYSIS OF THE IMPACT OF INTERNET DISTRIBUTION ON THE TELEVISION BUSINESS. D'Arma, Alessandro // Journal of Media Business Studies (Journal of Media Business Stu;2011, Vol. 8 Issue 3, p1 

    This article examines the economic impact of Internet distribution on the television industry and the strategic implications for incumbent broadcasters. It shows that a useful way of grappling with the structural changes underway is to consider the changing nature of aggregation. Far from...

  • Broadcasters legislative and genres of programming in Brazil. de Barros, Antonio Teixeira; Lima, Maria Érica Oliveira; Bernardes, Cristiane Brum // MATRIZes;2010, Vol. 4 Issue 1, p203 

    Studying the genres of TV programming and TV Board Senate, both maintained by the Federal Legislature, from a more comprehensive analysis on the cultural genres of television programming in Latin America. Empirical data, relating to the timing of two stations, are discussed in light of the...

  • The Evolution of Television Criticism In the New York Times: 1949-1977. Vincent, Richard C. // Journalism Quarterly;Winter80, Vol. 57 Issue 4, p647 

    Analyzes trends in television criticism in the "New York Times" from 1949 to 1977. Criteria for critical reviews of dramatic television programs; Changes in the editorial policy; Relation between the use of program critiques and personality figures throughout all the years of the study; Tendency...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics