The Dove Campaign: Conforming or Transforming?

Hopper, Jessica
September 2006
National NOW Times;Fall2006, Vol. 38 Issue 3, p16
The article discusses the advertising campaign of Dove called Campaign for Real Beauty. It aims to change the present status quo and offer a broader, healthier and more democratic view of beauty. Dove partnered with Ogilvy & Mather to begin the campaign which is led by Brian Collins, the executive creative director of the Brand Integration Group at Ogilvy.


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