TITLE

The Dove Campaign: Conforming or Transforming?

AUTHOR(S)
Hopper, Jessica
PUB. DATE
September 2006
SOURCE
National NOW Times;Fall2006, Vol. 38 Issue 3, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the advertising campaign of Dove called Campaign for Real Beauty. It aims to change the present status quo and offer a broader, healthier and more democratic view of beauty. Dove partnered with Ogilvy & Mather to begin the campaign which is led by Brian Collins, the executive creative director of the Brand Integration Group at Ogilvy.
ACCESSION #
22859485

 

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