Marketing the dental practice

McGuigan, Patrick J.; Eisner, Alan B.
October 2006
Journal of the American Dental Association (JADA);Oct2006, Vol. 137 Issue 10, p1426
Academic Journal
The article describes an approach on how to market the dental practice to increase patient base. The practice must set realistic and achievable objectives. The dentist must identify the strengths and weaknesses of his dental practice. Eight steps are enumerated for word-of-mouth marketing campaign. The role of the trust in dentist-patient relationship is emphasized. The practice must establish a good rapport with patient and staff.


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