TITLE

Answering the call up

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
September 2006
SOURCE
Brand Strategy;Sep2006, Issue 205, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Simon Thompson, European marketing director of Motorola. Thompson previously worked for Honda, helping the company accomplish an increase in its quarterly earnings. He said that he is an advocate of change. Hamish Pringle, director general of the Institute of Practitioners in Advertising, said that Thompson is only one of a few clients who have campaigns to their credit that have scored at the highest level in both creative and proven effectiveness terms.
ACCESSION #
22836836

 

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