Answering the call up

Jones, Morag Cuddeford
September 2006
Brand Strategy;Sep2006, Issue 205, p16
Trade Publication
The article profiles Simon Thompson, European marketing director of Motorola. Thompson previously worked for Honda, helping the company accomplish an increase in its quarterly earnings. He said that he is an advocate of change. Hamish Pringle, director general of the Institute of Practitioners in Advertising, said that Thompson is only one of a few clients who have campaigns to their credit that have scored at the highest level in both creative and proven effectiveness terms.


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