Airbus survivesturbulence

September 2006
Brand Strategy;Sep2006, Issue 205, p12
Trade Publication
The article focuses on the challenges facing the Airbus Industrie SA. The company's A350 plane has been deemed a poor relation to Boeing's more efficient, faster and less expensive 787 Dreamliner. It also announced delays in the production of its flagship model, the A380 Superjumbo. In July 2006, co-chief executives Gustav Humbert and Noel Forgeard resigned as Christian Streiff was appointed new CEO. The Airbus brand is strong due to its suite of products that are extremely innovative.


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