TITLE

Airbus survivesturbulence

PUB. DATE
September 2006
SOURCE
Brand Strategy;Sep2006, Issue 205, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the challenges facing the Airbus Industrie SA. The company's A350 plane has been deemed a poor relation to Boeing's more efficient, faster and less expensive 787 Dreamliner. It also announced delays in the production of its flagship model, the A380 Superjumbo. In July 2006, co-chief executives Gustav Humbert and Noel Forgeard resigned as Christian Streiff was appointed new CEO. The Airbus brand is strong due to its suite of products that are extremely innovative.
ACCESSION #
22836833

 

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