Happy hour in Hoxton

Baker, Claudine
September 2006
Brand Strategy;Sep2006, Issue 205, p8
Trade Publication
The article highlights the Hoxton Hotel in London, England. Five of the hotel's 205 bedrooms are being offered for one pound each night for the first three months. Hotelier Sinclair Beecham, founder of Hoxton, said that the hotel plans to use an easyjet-style pricing system. The features of the hotel bedrooms are discussed.


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