TITLE

Get clued up

AUTHOR(S)
Tong, Alfred
PUB. DATE
September 2006
SOURCE
Brand Strategy;Sep2006, Issue 205, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the trend on esoteric message designs employed by several brand name products. Clothing brand Edoc Inc. is one of the first to tap into the cryptic message, in which wearers decipher the codes and cryptic phrases and look out for other wearing the same brand. The concept is to examine each others' clothes and share what they learn through blogs. For the launch of the Adidas Corp. Adicolor range, punters had to find a cryptic business card having an Adicolor logo.
ACCESSION #
22836828

 

Related Articles

  • Stars of the Web.  // WWD: Women's Wear Daily;12/30/2004, Vol. 188 Issue 136, p11 

    Presents a list of the most searched women's wear and jeanswear brand names on the Internet in November 2004. Nike; Adidas; Guess; Diesel Jeans.

  • SPORTSWEAR CATEGORISING IT.  // Images Business of Fashion;Jun2013, Vol. 14 Issue 6, p146 

    The article discusses the different categories of fashion. Daywear pertains to pieces that includes semiformal daywear, streetwear and even corporate clothing, but many are also associating it with casual clothing. Denimwear is considered as the main business driver for the fashion industry as...

  • Adidas-Salomon acquires Valley Apparel.  // WSA: Performance & Sports Materials;Jul/Aug2004, Vol. 10 Issue 4, p7 

    This article reports on the acquisition of Valley Apparel Co., a producer and distributor of professional league and apparel accessories, by Adidas Solomon AG. The acquisition is intended to better control the adidas brand in the North American market.

  • Adidas three stripes ban puts global deals at risk. Barrand, Drew // Marketing (00253650);5/11/2005, p1 

    The article reports that Adidas Corp.'s entire global sports sponsorship portfolio is under threat following last week's decision by the International Olympic Committee (IOC) to restrict the use of the brand's distinctive three-stripe design on apparel. Marketing has learned that the group of...

  • Buyers Put Agenda on Theirs. Tschorn, Adam // DNR: Daily News Record;2/13/2006, Vol. 36 Issue 7, p32 

    The article reports on the Agenda trade show held the San Diego Concourse in San Diego, California on January 20 to 21, 2006. According to show organizers, a larger venue was instrumental in increasing attendance. Music and art influences were strongly represented among the participating...

  • EDOC LAUNDRY. O'Loughlin, Sandra // Brandweek;11/20/2006, Vol. 47 Issue 43, p28 

    The article discusses the clothing company Edoc Laundry launching a collection of T-shirts, hats and hoodies that have graphics embedded with a hidden code--"edoc" spelled backwards--that unlocks content to Flash movies on their web site, www.edoclaundry.com. Each movie, in turn, is a puzzle...

  • CANADIAN CLUB GOES WILD.  // National Liquor News;Oct2011, Vol. 30 Issue 9, p96 

    The article reports that the whiskey brand Canadian Club supported the launch of a new outdoor collaboration range by the sports apparel company, Adidas AG with Canadian shoe company, Ransom Holding Co. at Rokeby Studio in Melbourne, Victoria.

  • Popular Opinion: Labels With The Most Facebook Fans.  // FN: Footwear News;2/8/2010, Vol. 66 Issue 5, p60 

    The article presents a list of top 10 fashion brand fan pages of shoe companies on Facebook Inc.'s social networking site which include Adidas AG, Nike Inc., and Chanel SA.

  • Insight: Brand Ambassador - Adidas hopes local ambassadors will inspire girls to take up sports.  // Campaign Asia-Pacific;Sep2014, p1 

    In July, Adidas brought back its global '#mygirls' campaign to Southeast Asia, appointing local brand ambassadors in Singapore, Thailand, Indonesia, Malaysia and the Philippines. This year's group of ambassadors are Fay Hokulani in Singapore, Si Phitsinee Tanwiboon in Thailand, Maria Selena in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics