Get clued up

Tong, Alfred
September 2006
Brand Strategy;Sep2006, Issue 205, p8
Trade Publication
The article discusses the trend on esoteric message designs employed by several brand name products. Clothing brand Edoc Inc. is one of the first to tap into the cryptic message, in which wearers decipher the codes and cryptic phrases and look out for other wearing the same brand. The concept is to examine each others' clothes and share what they learn through blogs. For the launch of the Adidas Corp. Adicolor range, punters had to find a cryptic business card having an Adicolor logo.


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