TITLE

Summaries and Trends

PUB. DATE
September 2006
SOURCE
Brand Strategy;Sep2006, Issue 205, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents summaries and trends related to brand strategy. Sustainability must be built into the business strategy at every level. Creating a strong brand in a largely unbranded industry can make the brand name stand out. It is important for companies to formulate a long-term business plan.
ACCESSION #
22836825

 

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