TITLE

Reitzin launches RTA uph. lineup

AUTHOR(S)
Evans, Gary
PUB. DATE
October 2006
SOURCE
Furniture/Today;10/16/2006, Vol. 31 Issue 7, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the launching of a ready-to-assemble furniture company called Avenue Six by Paul Reitzin, founder of Studio RTA by demographically targeting its furniture product of 26 to 38 year olds to reflect their personalities and introducing 30 to 40 upholstery pieces in its opening launch. The designs that utilize a "fun factor" in material and color is a key factor. Customer can order either from out of the Company's West Coast or directly from factory Avenue Six's in China.
ACCESSION #
22830580

 

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