Disney Makes 'Dreams' Sweet

von Hoffman, Constantine
October 2006
Brandweek;10/16/2006, Vol. 47 Issue 38, p28
Trade Publication
The article looks at Disney's "Year of a million dreams" advertising campaign. According to the article, the 15-month-long effort promises random visitors to U.S. Disney parks the chance to be given unique experiences, such as a worldwide trip to every Disney park. However, internet rumors suggested that the campaign had been launched by marketing with little or no input from operations.


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