TITLE

Healthy Eating is a Virtue

AUTHOR(S)
King, Paul
PUB. DATE
October 2006
SOURCE
FoodService Director;10/15/2006, Vol. 19 Issue 10, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the marketing campaign for Virtues, a hospital-based restaurant launched by Summa Health Systems in Akron, Ohio. The campaign began at the end of August 2006 with a special media dinner, attended by about 40 newspaper, magazine and TV people from more than a dozen media outlets. Unique to Virtues is its dietitian, Audrey Tucker. Tucker works with the Virtues team to develop recipes that are healthful as well as tasty.
ACCESSION #
22801966

 

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