Children's ITV goes interactive with Carlton

December 2000
Image Technology;Dec2000, Vol. 82 Issue 10, p4
Trade Publication
The article reports on the launching of Children's ITV interactive service whose content will be designed, produced and sold by Carlton Active for ITV. The interactive CITV will be available to ITV viewers on February 2001. Viewers will have the opportunity to continue watching their favorite programme while accessing the interactive content. The service will also represent opportunities for advertisers to reach up to seventy percent of all kids in digital television households.


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