The 'extended peripheral'

Tarnowski, Joseph
September 2006
Progressive Grocer;9/15/2006, Vol. 85 Issue 13, p99
Trade Publication
The article focuses on the use of mobile telephones by U.S. retailers to improve their marketing efforts. In the first half of 2006, mobile telephone sales reached 67 million units. In an effort to ease gas price shock, Meijer store in Grand Rapids, Michigan is piloting a program that offers consumers the opportunity to learn in advance when the retailer's gasoline prices are going to go up, before those hikes actually hit the pump.


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