Bowled over

Phillips, Bob
September 2006
Progressive Grocer;9/15/2006, Vol. 85 Issue 13, p68
Trade Publication
The article presents information on the growing demand for premium soups in the U.S. Marketers and retailers have given the category a whole new platform: premium soups that are a factor in both canned and refrigerated formats. This trend not only has the potential for brightening things up in the center aisles, but also for leaving its mark on the periphery via the chilled case, deli and foodservice. INSET: All about the soup.


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