Free MilkPEP Programs Help Sell More Milk

September 2006
Progressive Grocer;9/15/2006, Vol. 85 Issue 13, p10
Trade Publication
The article presents updates on the 2007 milk campaign programs of MilkPEP organization. The 2007 programs will further support the more than 50 research studies that link lowfat milk consumption and weight loss (with reduced-calorie diet and exercise). This message resonates strongly--75% of consumers are aware of the milk and weight loss connection.


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