TITLE

Free MilkPEP Programs Help Sell More Milk

PUB. DATE
September 2006
SOURCE
Progressive Grocer;9/15/2006, Vol. 85 Issue 13, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents updates on the 2007 milk campaign programs of MilkPEP organization. The 2007 programs will further support the more than 50 research studies that link lowfat milk consumption and weight loss (with reduced-calorie diet and exercise). This message resonates strongly--75% of consumers are aware of the milk and weight loss connection.
ACCESSION #
22791307

 

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