Competition Drives Imaginative, Targeted Advertising
- Riney Visits Cellular Town. Kelly, Jane Irene // Adweek Western Edition;05/24/99, Vol. 49 Issue 21, p1A
Focuses on Publicis & Hal Riney's first national campaign for Sprint PCS. Details on the campaign; Comment from John Doyle of Riney on the advertisement.
- Only in California. Schmelling, Sarah // Telephony;09/21/98, Vol. 235 Issue 12, p91
Focuses on the success of Sprint PCS' advertising campaign aimed to introduce customers in Los Angeles, California to the company's personal communication service. Factors driving the success of the campaign; Highlights of the advertisement.
- put a spring in your ring. // CREATIVITY;Jun2007, Vol. 15 Issue 6, p46
The article focuses on an online advertising campaign that has been developed by Publicis & Hal Riney for Sprint Nextel Corp. The advertisements, directed by Lee Einhorn, urge the visitors to enter Conectile Dysfunction Treatment Center, an online destination for Sprint's Super Bowl...
- Technology. Brunelli, Richard // MediaWeek;4/28/2008, Vol. 18 Issue 17, pSR18
The article discusses television advertising in technological industries. The author predicts that telecommunication companies such as AT&T, Verizon and Sprint will spend the most for television advertising in the technology sector. Analyst Jeff Kagan suggests that telecommunication companies...
- Technology. Brunelli, Richard // Adweek;4/28/2008, Vol. 49 Issue 14, pSR18
The article discusses television advertising in the technology sector. The author suggests competition between telecommunications companies such as AT&T, Verizon and Sprint will result in large amounts of advertising spending for network television. Analyst Jeff Kagan suggests telecommunication...
- Sprint First U.S. Carrier to Debut Galaxy S II. // RBOC Update;Oct2011, Vol. 22 Issue 10, p1
The article previews the Samsung Epic 4G smartphone from Sprint.
- The S-curve. Ford, Tracy // RCR Wireless News;6/24/2002, Vol. 21 Issue 25, p12
Focuses on the S-curve, a technology cycle from the time a concept is introduced through its adoption and before it is replaced by another technology. Obstacles that successful technologies need to overcome; Second-quarter guidance of Sprint PCS.
- 3G wars. Ford, Tracy // RCR Wireless News;8/26/2002, Vol. 21 Issue 34, p10
Comments on the third-generation (3G) network technology launched by Sprint PCS in August 2002. Claims of Sprint PCS and Verizon Wireless; Findings of Probe Research and RBC Capital Markets on the 3G technology.
- Sprint PCS offers Voice Command dialing service. // RCR;08/07/2000, Vol. 19 Issue 32, p4
Informs on United States-based Sprint PCS' introduction of PCS Voice Command in a move to strengthen its telematics strategy.