TITLE

THERE'LL ALWAYS BE A P.R. MAN WITH T.I.O

PUB. DATE
August 1961
SOURCE
New Yorker;8/5/1961, Vol. 37 Issue 25, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a press release from the public-relations department of Westinghouse Broadcasting Company citing the four P's necessary to proper handling of public relations shows. The four P'S include program product, press agentry and personal appearances. The public relations chief pointed out that competition demands knowledge of basic promotion techniques and the exercise of a total imagination output.
ACCESSION #
22782372

 

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