August 1961
New Yorker;8/5/1961, Vol. 37 Issue 25, p39
The article presents a press release from the public-relations department of Westinghouse Broadcasting Company citing the four P's necessary to proper handling of public relations shows. The four P'S include program product, press agentry and personal appearances. The public relations chief pointed out that competition demands knowledge of basic promotion techniques and the exercise of a total imagination output.


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