TITLE

KEEPING Contemporary

AUTHOR(S)
Annicelli, Cliff
PUB. DATE
October 2006
SOURCE
Playthings;Oct2006, Vol. 104 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the global toy industry market performance of Bratz dolls from MGA Entertainment Inc. since 2001. During the first year of Bratz dolls released, the sales for doll category increased by eight percent. In 2004, the sales decreased by six percent and fell by another two percent in 2005 to an estimated $2.7 billion. According to CEO Isaac Larian, the market's overall slowdown in 2005 was caused by lack of innovation and competition from other toys.
ACCESSION #
22780584

 

Related Articles

  • Bringing up Bratz. Felgner, Brent // Playthings;Jun2006, Vol. 104 Issue 6, p8 

    The article reports on efforts by Isaac Larian, founder and chief executive officer of MGA Entertainment, to make his firm the top toy company in the world. MGA has sold more than 120 million Bratz dolls and has signed more than 400 licenses, along with sales of other branded products. It is the...

  • Isaac Larian. Friedman, Wayne // Daily Variety;6/20/2006, Vol. 291 Issue 56, pA12 

    The article emphasizes on MGA Entertainment chairman and chief executive officer Isaac Larian's product licensing efforts for the company. MGA became popular in the 1980's and 1990's, primarily exporting electronic toys. In 2000, the company developed the edgy, scantily clad line of dolls called...

  • Homegrown Innovation. Gaines, Amanda // Retail Merchandiser;Mar/Apr2009, Vol. 49 Issue 2, p110 

    The article features toy manufacturer MGA Entertainment. According to Isaac Larian, chief executive officer (CEO) of MGA Entertainment, innovation for the company and its customers is a common theme across all the company's MGA products. The company claims that providing a culture of creativity...

  • BEYOND DOLLS.  // License! Global;Jun2015, Vol. 18 Issue 3, p94 

    The article presents an interview with Isaac Larian, founder and chief executive officer at the world's largest private toy company MGA Entertainment Inc., discussing new strategies, new brands and licensing. Some of the other topics discussed include MGA's business philosophy and strategic...

  • Years of success catch up with Barbie. Ritson, Mark // Marketing (00253650);6/4/2008, p21 

    The article focuses on the possibility that the competing interest between Bratz and Barbie could be spill over into the courtroom as Mattel Inc. accuses Isaac Larian of MGA Entertainment, manufacturer of Bratz doll, of stealing the Bratz design. Larian believes that his brand has supplanted the...

  • Bratz in Theaters and DTV. Wagner, Holly J. // Video Store Magazine;2/15/2004, Vol. 26 Issue 7, p26 

    Reports on the plan of 20th Century Fox and MGA Entertainment to create a film starring the Bratz dolls. Description of the animated dolls; Remarks from Isaac Larian, chief executive officer of MGA Entertainment, on the agreement between Fox and MGA; Scheduled release of the Bratz dolls film.

  • Bratz Dolls Introduces Skating Line. Piligian, Ellen // International Figure Skating;Dec2006, p60 

    The article reports the Ice Champions line of the Bratz doll collection. According to MGA Entertainment CEO Isaac Larian, the line, featuring four characters, Yasmin and Dana with new characters Vinessa and Maribel, brings the magic of wintertime fun and the great sport and activity of ice...

  • What's Up With Bratz? MacDonald, Christina // Hollywood Reporter -- International Edition;Jun2005 Special, Vol. 389 Issue 35, p2 

    The article presents information about MGA Entertainment, the company that manufactures Bratz dolls. Isaac Larian was running a company that imported and distributed electronic gizmos six years ago when a buyer from Wal-Mart Stores Inc. told him that the retail chain was eager to find a fashion...

  • Putting entertainment into toy making. Larian, Isaac // Brand Strategy;Apr2006, Issue 201, p10 

    The article comments on the advertising views and strategies of Isaac Larian, president of MGA Entertainment, creator of the Bratz brand in the toy industry in Great Britain. Larian emphasized that the toy industry should be about entertainment rather than products, citing that toy companies has...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics