Making FPA and its members the Heart of Financial Planning

January 2005
Journal of Financial Planning;Jan2005 Supplement, Vol. 18, p18
Academic Journal
The article discusses the Financial Planning Association (FPA)'s new marketing slogan "the heart of financial planning." The article discusses the ways that this slogan reflects the goals and objectives of the FPA. The association seeks to offer financial planning services that allow individuals to lead fuller lives. The slogan also reflects FPA's philosophy that it is important to serve as a centralized resource of information for financial planners related to marketing of financial services; industry trends and regulations; as well as ways to improve client services.


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