Is your Web site working for you or against you?

January 2005
Journal of Financial Planning;Jan2005 Supplement, Vol. 18, p10
Academic Journal
The article focuses on effective Web site marketing and principals of Web site design. The author examined the Web sites of 25 financial planners and critiqued these sites. The author suggests that financial planners keep their Web site designs clear and clean; provide information about a firm's purpose, philosophy, and clientele; provide an email newsletter to clients and prospects; and provide biographies of firm employees. The author argues that a Web site can draw potential clients and provide an effective way to keep in touch with existing customers. However, a poorly-designed Web site can have negative consequences.


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