July 1961
New Yorker;7/29/1961, Vol. 37 Issue 24, p50
The article reports on the launch of a major discount house on Fifth Avenue, New York. E. J. Korvette Inc. will open its discount store on Fifth Avenue in premises occupied for years by a store that once catered to the carriage trade. It will offer its wide variety of cut-price merchandise at Fifth Avenue and Forty-seventh.


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