Lighthearted Lender

January 1961
New Yorker;1/21/1961, Vol. 36 Issue 49, p31
The article illustrates the efforts of United States banks to establish a more friendly relations with their customers. To stress this fact, it cites the hand-written note wrapped around a check received by a lady customer of Chase Manhattan in New York City. The note read "Happy spending! Your friend at Chase."


Related Articles

  • Chase readies wholesale image service. Crockett, Barton // American Banker;9/13/1993, Vol. 158 Issue 175, p15 

    Reports on Chase Manhattan Corp.'s plans to introduce check-retrieval service using imaging technology for wholesale customers. Availability of service toward the end of 1993; Image processing service for Chase to distinguish its controlled disbursement services from other banks and to collect...

  • Citicorp mounts marketing blitz to lure Chase customers to its on-line banking. Moyer, Liz // American Banker;6/19/1998, Vol. 163 Issue 116, p4 

    Discusses the efforts of Citicorp, to lure away customers of Chase Manhattan Corporation, and introduce them to their online banking services. Reference to an advertisement strategy launched by Citicorp on Wednesday, June 17, 1998; Comments by Stephen Liguouri, senior vice president of...

  • Striving for consistency, Chase to put call-center software in its branches. Power, Carol // American Banker;2/11/1999, Vol. 164 Issue 28, p15 

    Focuses on Chase Manhattan Corp.'s plan to equip branch employees with the same customer service software used in its call centers in the United States. Utilization of the software Touchpoint from Broadway & Seymour Inc.; Goal of providing a consistent view of customers' relationships with the...

  • Inernet Reminders From Chase. Power, Carol // American Banker;10/24/2000, Vol. 165 Issue 204, p16 

    Discloses the plan of Chase Manhattan Corp. to send its customers personalized electronic mails reminders. Signing of a contract with LifeMinders Inc. to supply the technology; Efforts to involve itself in customer issues that go beyond banking.

  • Focusing on 15% of the pie. Hales, Michael G. // Bank Marketing;Apr95, Vol. 27 Issue 4, p29 

    Focuses on the customer relations of banks. Relationship banking revisited; Transition from transaction banking to relationship profitability management; Relationship building; Relationship analysis; Relationship ranking; Share of customer application; Retooling for the future.

  • Hello, I must be going. Hall, Melvin F.; Press, Irwin // Bank Marketing;Apr97, Vol. 29 Issue 4, p30 

    Reasons why customers leave their banks. Why customer satisfaction measurement is important; Three types of measures; Basic needs of customers; Information on customer satisfaction studies; Suggestions for financial institutions. INSETS: Statistical analysis as historical moment, by Kevin...

  • Packaged programs: The ties that bind. Weinstein, Lynn // Bank Marketing;Apr98, Vol. 30 Issue 4, p13 

    Discusses the effectiveness of loyalty programs and packaged accounts in building bank customer satisfaction and customer retention. Key to a successful packaged account; Customers' multiple relationships with banks; Packers Nebraska Bank and Trust Co.'s use of the Loyalty Banking program.

  • Everything I Know About Customer Service, I Learned From Furby. Sheridan, Kevin // Bank Marketing;Mar1999, Vol. 31 Issue 3, p5 

    Discusses banking customer service lessons on how bank staffers should be interacting with clients. Impact of a profound understanding of what makes customer tick on the bank; Implication of entering face-to-face, understanding and solution-providing relationships with customers.

  • Are You Practicing Customer Disservice? Sheridan, Kevin // Bank Marketing;Oct99, Vol. 31 Issue 10, p7 

    Focuses on the customer service of banks in the United States. Views on their customer service practices; Definition of customer service.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics