July 1960
New Yorker;7/23/1960, Vol. 36 Issue 23, p14
The article presents information on the proposed title of the report compiled by the Young & Rubicam Advertising company for its Client General Foods Corp. in New York. The compilation will be titled "Exploratory Narrative Interviews to Uncover Conscious and Latent Consumer Needs, Wants, and Desires in the Grilled-Sandwich Area."


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