Whiteside, Thomas
June 1960
New Yorker;6/25/1960, Vol. 36 Issue 19, p39
The article comments on developments in the television industry and broadcasting in the United States. Common practice indicates how advertising personnel and executives compete with the other in a struggle to acquire preferred programs and preferred time periods. In 1960, a number of advertisers have been competing for prime evening television time with television networks criticized for engaging in shoddy programming practices.


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