TITLE

THE SELLING SEASON I--WE'LL THINK ABOUT IT, DAVID

AUTHOR(S)
Whiteside, Thomas
PUB. DATE
June 1960
SOURCE
New Yorker;6/25/1960, Vol. 36 Issue 19, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article comments on developments in the television industry and broadcasting in the United States. Common practice indicates how advertising personnel and executives compete with the other in a struggle to acquire preferred programs and preferred time periods. In 1960, a number of advertisers have been competing for prime evening television time with television networks criticized for engaging in shoddy programming practices.
ACCESSION #
22763987

 

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