TITLE

It's Easy Being Green

AUTHOR(S)
Esty, Daniel; Winston, Andrew
PUB. DATE
October 2006
SOURCE
Forbes Asia;10/2/2006, Vol. 2 Issue 16, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article gives advice on launching a corporate environmental strategy. While the opportunities to cut costs, reduce risk, create new products and win customers are most definitely there, not every green initiative pays off. Sometimes it is best to stress traditional selling points like price and quality and make green an extra marketing point.
ACCESSION #
22735551

 

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