It's Easy Being Green

Esty, Daniel; Winston, Andrew
October 2006
Forbes Asia;10/2/2006, Vol. 2 Issue 16, p22
The article gives advice on launching a corporate environmental strategy. While the opportunities to cut costs, reduce risk, create new products and win customers are most definitely there, not every green initiative pays off. Sometimes it is best to stress traditional selling points like price and quality and make green an extra marketing point.


Related Articles

  • Segmentation: thin edge of the marketing wedge. Davis, Tony; Epstein, Jon // B&T Weekly;10/14/2005, Vol. 54 Issue 2540, p16 

    The article focuses on the importance of segmentation in marketing. Segmentation in marketing is applicable when it comes to strategic planning, product development, channel planning, market measurement. Under a data-driven marketing important funds are spent on segmentation projects to...

  • REAPING WHAT YOU SOW. Cressman Jr, George E. // Marketing Management;Mar/Apr2004, Vol. 13 Issue 2, p34 

    Pricing new products continues to be a difficult challenge for many managers. Traditional approaches frequently result in slow customer adoption and poor profitability. Adopting a customer-driven new product development cycle helps managers increase the odds that their new products and services...

  • A autonomia de marketing das subsidiárias estrangeiras no Brasil para desenvolvimento de novos produtos em multinacionais. Rocha, Thelma Valéria; Borini, Felipe Mendes; Spers, Eduardo Eugênio // Revista de Administração;oct-dez2010, Vol. 45 Issue 4, p328 

    This article analyses marketing autonomy in new product development in multinationals. The objective is to verify the relationship between global integration strategies and local adaptation in terms of marketing autonomy in the Brazilian subsidiaries of foreign firms. The subject is addressed by...

  • FIVE KEY STRATEGIES TO ENHANCE QUALITY CULTURE. Smith, Jim L. // Quality;Aug2011, Vol. 50 Issue 8, p16 

    The article focuses on five key quality processes to be considered by organizations to achieve organizational competitiveness. It discusses the significance of developing new strategic and operational leadership quality model to the market approach quality of organizations. It states that...

  • Safetytown - greatest hits from Symantec.  // MarketWatch: Technology;Dec2006, Vol. 5 Issue 12, p20 

    The article reports that Symantec Corp. in the U.S. sponsored its own rock band called Safetytown. The band offers extended play of music and other entertainment services to its customers. The creation of Safetytown was part of the product and marketing strategy of the company. Jeremy Burton,...

  • Chapter 9: Customer focus.  // Business Strategy;2003, p139 

    Chapter 9 of the book "Business Strategy: A Guide to Effective Decision-Making" is presented. It explores the role of customer focus towards aiming or achieving profitability by understanding the customers, market developments and technology. It highlights the techniques which would help...

  • Abacus urges brokers to act now on M-Day.  // Money Marketing;9/16/2004, p8 

    The article presents information on the strategic planning for business development by Abacus Permanent. Specialist branded lender Abacus Permanent is contacting around 10,000 brokers to urge them to start compliant processing now to reduce delays after M-Day. It is important that brokers are as...

  • ONTOROGICAL LEVEL BUSINESS PROCESS CHANGE FOR GROWTH STRATEGY EXECUTION. Nagayoshi, Sanetake // Academy of Information & Management Sciences Journal;2015, Vol. 18 Issue 2, p31 

    Strategy Execution is an essential matter for company to keep sustainable growth. Ability to transform strategic plans into action is also a universal concern. This paper conducted two case studies of strategy execution in two Japanese companies in order to discuss business process change with...

  • voice-of-customer Methods. Cooper, Robert G.; Dreher, Angelika // Marketing Management;Dec2010/Jan2011, Vol. 19 Issue 4, p38 

    The article discusses the effectiveness of market-focused voice-of-customer (VoC) methods in generating game-changing new-product ideas. According to the ideation quadrant diagram, most VoC methods are faring very well among the 18 methods and are receiving solid effectiveness scores from users....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics