TITLE

Int'l debuts a matter of timing

AUTHOR(S)
Bulbeck, Pip; Brennan, Steve
PUB. DATE
September 2006
SOURCE
Hollywood Reporter -- International Edition;9/26/2006, Vol. 396 Issue 15, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on issues related to the premiere of television programs simultaneously in different countries. The television program "Jericho" was recently premiered in Australia within hours its premiere in the U.S. According to Marion Edwards, executive vp international at the company Twentieth Century Fox Television Distribution, broadcasters can benefit from the online marketing of television programs by premiering them on the same day on which they debut in the U.S.
ACCESSION #
22720573

 

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