Heraeus Kulzer "evolves" by using distributors to handle lab products in Canada

September 2006
Proofs;Sep2006, Vol. 88 Issue 4, p64
Trade Publication
The article reports on the decision of Heraeus Kulzer, Inc. to shift from a customer-direct to a distributor-based sales model in Canada. The company has developed a distribution model in which it will sell its products through its distributors. The scheme aims to benefit Heraeus Kulzer's Canadian customers who will be able to purchase the full range of its products.


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