TITLE

AOGA Turns 40

AUTHOR(S)
Bradner, Mike
PUB. DATE
October 2006
SOURCE
Alaska Business Monthly;Oct2006, Vol. 22 Issue 10, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article traces Alaska Oil and Gas Association's 40 years of service as a trade organization for the state's oil and gas companies. The organization has sponsored institutional advertising to educate the public about the petroleum industry. It served as a key source of information on government issues, such as new regulations and legislation, for companies that do not have large offices or their own government or public affairs staff in Alaska.
ACCESSION #
22712543

 

Related Articles

  • Proven effectiveness of promotional products is message in new PPAI campaign.  // Wearables Business;Jul2004, Vol. 8 Issue 8, p8 

    Reports on a campaign to business media launched by Promotional Products Association International in key markets in May 2004 regarding the effectiveness of promotional products in the U.S. Goal of the campaign; Spokesperson; Public relations firm that will handle the campaign.

  • Tornado trauma transforms leaders into TUFF troupe. Auer, Tonie // Fort Worth Business Press;03/23/2001, Vol. 13 Issue 48, p15 

    Reports on the advertising and public relations efforts of a group of downtown leaders in Fort Worth, Texas under the name called Team United For the Future. Aim to attract visitors to the area after a tornado destroyed many of the city's buildings; Slogans used in the campaign; Success of the...

  • Marketing Briefs.  // Marketing News;3/30/1984, Vol. 18 Issue 7, p3 

    The article presents information on developments in the field of marketing. The theme of the 14th annual conference of the Travel and Tourism Research Association to be held from June 12-15, 1984 in Banff, Alberta, is "Travel Research: Its Impact on the Travel Marketing Process." Among the...

  • Sheffield festival parades Irish talent.  // PRWeek (London);5/8/2009, p17 

    The article evaluates the Sheffield Irish Festival campaign run by Sheffield Irish Association. Among the campaign's objectives were to publicise the various strands of the festival programme and to raise awareness of the Sheffield Irish Association. It was noted that the campaign resulted in...

  • Reverse Lenders Plan Image Blitz. Julavits, Robert // American Banker;8/11/2000, Vol. 165 Issue 154, p9 

    Focuses on the plans by the National Reverse Mortgage Lenders Association to launch a print advertising and public relations campaign in the United States on October 2000. Goal of the group to dispel misconceptions about its product; Explanation of how reverse mortgage loans work.

  • Nonprofit public relations on a shoestring. Klein, Cynthia // Inside Tucson Business;11/12/2007, Vol. 17 Issue 22, p12 

    The article provides information about planning public relations for a nonprofit organization. The author discusses the factors to be considered in planning for a short and long term project. According to the author, when using client testimonials or volunteers to represent the organization, the...

  • Life after AVEs. Magee, Kate // PRWeek (London);7/8/2011, p21 

    The article presents the highlights of a summit held in Lisbon, Portugal in June 2011, to discuss alternatives to advertising value equivalents (AVE). The event was organized by the Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations...

  • Is measurement PR's Achilles heel? Williams, Felicia // B&T Weekly;10/28/2005, Vol. 54 Issue 2542, p21 

    The article reports on the issues concerning the measurement of public relations (PR) work in business in Australia. Studies by international PR associations revealed that 80 percent of PR work is never objectively measured. Simon Pearce, CEO of Burson-Marsteller, states that the industry has...

  • THE COMING OF AGE. Alexander, Roger // Campaign (UK);7/15/2005, Issue 29, p24 

    This article presents information on the advertising industry in Great Britain. The ad industry has an exceptionally young workforce. According to the Institute of Practitioners in Advertising, the average age is below 34, and 48 per cent of employees are younger than 30. Over-40s account for...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics